Dale Seefeldt joined the company in 1978 as employee number 7. Hired as a service technician, he was quickly picked to program the new electric cash registers that were just entering the marketplace. Dale loved programing the registers and training customers to use them. After a few years Dale also started selling the systems. He enjoys learning the technical aspects of the business and serving customers. In 2006, along with his business partner Scott Berkshire, they acquired the company. Dale loves family, serving in his church and Celebrate Recovery, cycling and grand kids! He loves everything Christmas and is Santa Claus! He enjoys sharing the real Christmas story, and especially loves seeing children, as well as adults, experience the magic of Christmas.