Traditional & Digital Restaurant Gift Cards
Toast provides restaurants the option to offer both online and physical POS gift cards. For traditional plastic gift cards, Toast will completely customize, print, and program the cards to integrate with your system.
Digital gift cards simply require guests to provide their email or phone number (which is automatically stored in the Toast Restaurant CRM) and select the amount they want to purchase. The digital gift card will be emailed or texted to the recipient, where the gift card balance can be viewed online.
Selling POS Gift Cards
To sell a gift card, your servers simply have to select the gift card option as they would any regular menu item. Branded gift cards can be swiped just like any normal credit card to load the selected value and activate the card.
With Toast, guests can purchase digital gift cards in-store or online from the webpage Toast creates for your restaurant when you become a customer.
When purchasing digital gift cards, your customers can select the amount, include a personalized message, and choose if they want the gift card emailed or texted to the recipient immediately or at a later date and time.
Easy to Use
Since all restaurant gift cards are integrated into Toast, it is very easy for guests to pay with both digital and physical cards. Physical gift cards can be swiped just like a regular debit or credit card. Customers can use their smartphones to pay with digital gift cards. The camera on Toast tablets scans the code guests receive via text or email when they purchase a digital gift card. Gift card balances can be printed on guest receipts and guests with digital gift cards can check their balance anytime using the link stored on their phones.
Just watch to see how easy it is to use gift cards with Toast.
Cloud Reporting on POS Gift Cards
Track and Adjust Gift Card Balances
Gift card balances are automatically tracked and updated in Toast. Guests who have opted in to your loyalty program can also receive rewards points when they pay with gift cards.
If a balance needs to be adjusted or a guest wants to add additional value to their card, employees can easily adjust the balance of any gift card in seconds.
Gift Card Reporting
Toast reporting provides an in-depth look at all gift cards sold and transactions processed.
These reports allow you to see the breakdown of all active cards, including purchased date, initial value, most recent transaction date, the server who processed the last transaction, and the remaining balance of all gift cards digital and physical cards, broken down by card number or account ID.
For restaurants with multiple locations, Toast reporting provides a gift card liabilities report that makes tracking of gift card usage where gift cards can be purchased and redeemed at different stores.